News

Whom will you meet at the Communication Summit?

Over three hundred participants from top companies are registered for Communication Summit 2019 that is held in 2 weeks, on 29th May, in DOX +, Prague.


Well-mixed CFO Menu: To be Consumed on April 16, 2019

8th edition of the meeting of finance directors – CFO Congress, will be held on April 16 in the Czech National Bank in the centre of Prague. The event, which traditionally welcomes about two thousand finance directors and members of top management of large and middle-sized companies, brings news from a finance management and, more importantly, open discussion and sharing of new observations.


Communications Departments are in Anticipation of a Big Inventory

Participants of the Communication Summit 2019 (to be held on May 29 in a new space + DOX in Prague) will get a unique opportunity to verify the accuracy of their approaches to marketing and communication. Blue Events invited as the main speaker one of the world's greatest experts to demonstrate how communication works and how to improve its results.


Brand Management 2018 about brands in a post-truth Era: Having no opinion is not a benefit

Can brands be nowadays neutral in their opinion? Just very hard. And such attitude will probably bring nothing good for them in the future. Marketers should take their share of responsibility for the mood in society, particularly in the social atmosphere that is strictly polarized, flooded by alternative facts and fake-news. These thoughts were discusses at the fourth annual Brand Management conference attended in CUBEX Centre in Prague by nearly 350 marketers and brand managers.


Brand Management 2018: What you can do right now to maintain your brand trustworthy

The Brand Management 2018, the bigest meeting of top managers and marketers in the Czech Republic, has just released the full program. The key note speaker Sean Pillot de Chenecey, the biggest world brands consultant, and 25 Czech experts and the most important advertisers will speak in the brand new Cubex Centre Prague and they will present particular cases to maintain brands’ trustworthy and authenticity in the post-truth era.


Communication Summit 2018 presented brands with purpose and wiped a border between marketing and public relations

Can a triangle "brand – good – business" really work? Or is it just a pose? How to communicate successfully in order to generate profit in addition to social impact? It was the main subject discussed at the Slovanský dům in Prague at the gathering of 400 visitors, both from companies and creative or communication agencies, Communication Summit 2018 at the of May.


CFO Congress 2018: Financial Directors Must Search for New People and Develop Talents

The participants of the conference CFO Congress 2018 tasted well-mixed menu consisting of discussion, sharing of practical experiences and information about the economic, legal and technological trends. Already eighth edition of this traditional whole day encounter was celebrated again in the premises of the Czech National Bank and was organized by Blue Events company with the support of number of partners, headed by Deloitte as an expert guarantor.


A well tuned CFO Menu: Intended to be consumed on May 16, 2018

The seventh annual meeting of financial directors - CFO Congress will take place on 16th May in the Czech National Bank in Prague. The action, which regularly welcomes nearly two hundred of financial directors and top managers of large and medium-sized companies, brings not only news in the key areas of financial management, but above all the possibility of open debate and sharing of practical knowledge.


Communication Summit 2018 has published the program

Top industry meeting of senior communication managers in our market will take place on May 30, 2018 at Slovansky dům in the centre of Prague. Communication Summit represents a new platform bringing together all stakeholders: representatives of clients -both companies and institutions, and communication and marketing agencies. The programme is focused on result-oriented communications – both from financial and social point of view.


Procurement managers as an endangered species?

The sixth Procurement Forum focused on current issues that procurement managers across a wide range of industry have to deal with. The most important topics were digital transformation, lack of people and, above all, a general definition of the current role of the purchasing department in companies.


How Will the Procurement Stand Within the Society 4.0?

Are you also disposed to those apocalyptic scenarios about losing your job due to robotics? The change in the job agenda will certainly come true for the purchasing managers too, and it comes fast. The central topic of the 6th Procurement Forum 2018 conference, held on 28th February 2018 at KC City, Pankrác, Prague, is the Role of Purchasing Managers in Society 4.0. However, the conference will open much more issues than technological ones.


Modern brand is clear, coherent and fair- fulfilling what has promised

The target of the third year of Brand Management was to uplift the importance of brands as an integral part of the company management and company strategy, projected into products, services, people, environment and communication. Among 14 speakers the biggest star was Rita Clifton, who has not just given the best speech but also moderated a unique debate of three prestigious brands that control their global marketing from the Czech Republic. Successful employer branding was interestingly presented by Pavel Stratil, CEO of Lidl. More than 400 participants of this year's Brand Management actively participated in the panel discussions concentrated mainly on how to elevate the role of brands so as to bear the attributes of clarity, coherency and leadership.


Brand Management 2017: Meeting of Those who Stand Firmly Behind their Brands

Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).


Procurement is internal customer of internal customer

The 5th edition of the conference Procurement Forum took place on May 24, 2017 in Prague. How to manage procurement effectively was discussed by 140 participants. The discussion panel gained the best score of the program thanks to the openness of its participants who represented different fields of business. The main topics were the change of the external environment (new technologies and integration of new members in the team) and also stereotypes related to the purchase.


CFO Congress 2017: The key is to understand the needs of the company and to help to fulfill its vision

The sixth edition of the expert meeting CFO Congress was held on May 17 in Czech National Bank with historically biggest audience composed of more than 150 financial directors. The main focus was on changing role of finance director in the company in time of uncertainty and big changes, digital transformation, rate volatility and also on solutions for investments and savings. The unique atmosphere of the whole day was encouraged by moderation of Daniel Stach from Czech Television.


Back to Brands!

Brand Management 2017 conference will focus on strengthening of brands


Digital transformation is a challenge which changes our prejudices and obliges us to think out of the box

After last year pilot edition, the conference CIO Agenda was held in Park Inn Hotel Prague on October 4. Almost one hundred participants among CIO, CTO and CEO gathered at this event to be inspired by solutions of digital transformation, efficiency and diversity in work team, search for new talents and motivation. The final panel discussion offered new perspectives on digital transformation from startup and grownup position.


To be simple is not simple, but allows to create an irresistible brand

Praha 23rd September 2016. Nearly 400 marketers, brand managers and experts in brand development have visited this year's Brand Management. The keynote speaker - Ken Segall introduced the magical concept of simplicity, inspired by more than 10years of his collaboration with Steve Jobs, summarised in his new book, Think Simple (participants received the book as a gift).


The program of Brand Management 2016 published

Balanced representation of industries and companies in different stages of development promises a very interesting discussion about managing of brands.


Think Simple! Bestseller by Ken Segall published in Czech

Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.


Brand Management 2016 conference helps with the development of irresistible brands

Brand Management 2016 plans to focus on creation and further development of truly irresistible brands. And the basic formula is announced in advance: make it SIMPLE. Steve Jobs made it, why not brand managers and other marketing professionals engaged with the developments on the Czech and Slovak markets? After the last year´s success of Jim Stengel, the organizers from Blue Events have invited another star of global marketing, Ken Segall, the man closely involved with the phenomenal success of Apple and other big brands, and just now has published his new book “Think Simple". Apart from this key note, Brand Management will bring a line-up of other amazing speakers and panelists, creators of brands – company owners, marketing directors and of course, also brand managers.


Procurement at the time of boom: purchase as a driver of innovation

Already 4th edition of conference Procurement Forum with the main topic purchase at the time of boom was held on May 25, 2016 in Prague hotel Pyramida. More than 160 experts attended the conference. The event focused on current changes in purchase at the time of the economic prosperity. Program addressed topics ofstrategic partnership, the impact of the increasing economy, possibility of cooperation with external partners, qualification of suppliers and role of the procurement in the success of companies. The event was organized by Blue Events with the cooperation of program guarantor Marek Rokoský, and the support of many partners, especially SAP Ariba.


CFO Congress 2016: Financial Directors are preparing for the future

The 5th annual meeting of financial directors - CFO Congress 2016, held on May 18 in the premises of the Czech National Bank under the title (CFO)3 = Fit For the Future, confirmed that CFOs are actively preparing for the future. In addition to macro-and micro-economic condition forecasts the program mainly offered practical guides to ease business with the help of modern technology and robotics, advices how to interpret the data better and what to expect from digitalization. The programme also focused on the inconsiderable challenge of CFOs: attracting and retaining high-quality, technologically efficient and committed associates. The event hosted over 150 participants and offered an extensive space for the panel discussion, charting the views of CFOs on current and especially future challenges.


CIO Agenda through the eyes of participants

Pilot year of the special conference CIO Agenda, which was held on October 7th in Prague was successful. It has fit perfectly to the needs of CIO and CTO managers, it is testified not just by a very positive feedback at the event monitoring participants' satisfaction but mainly by the fact the questionnaire regarding satisfaction rate has been filled by 50 % of them. This is a record share of questionnaires return in the history of Blue Events conferences. It testifies about great engagement and interest of participants and can also be taken as a confirmation that IT managers in the Czech Republic were missing this type of event.


A good CIO should connect business and IT

The Blue Events company has decided to enlarge its events portfolio and make the first special conference about the role of CIO and cooperation of IT with other departments in companies. Meeting of a hundred of experts took place in Prague Park Inn Hotel. The outcome of the CIO Agenda 2015 program was result of the Accenture research that shows rapidly changing role of CIO and CTO. The conference touched mutual expectations of CEO and CIO, respecting IT in supporting and communication with clients and implementation of large IT projects. The program was concluded by a panel discussion about IT/CIO as a source of new information. The conference was made more live by humoristic attitude of main speakers and by many inspirational and erudite questions from the audience.