On October 13, Blue Events will organize Brand Management 2021, the largest Czech conference on brands. The event will take place live at the Cubex Center in Prague. The goal is to give courage to everyone who believes in the value of real marketing.
The new reality, to which companies had to adapt quickly during the coronavirus crisis, will be reflected in their functioning still long after the crisis dies down. This was confirmed by the conclusions of the 9th CFO Congress conference held on September 2, 2020 at the Czech National Bank in Prague. The participation of more than 150 CFOs and other finance and purchasing experts shows that there is nothing to replace the power of face-to-face meetings. Despite the current measures, people want to meet. The contributions were of course influenced by the impact of the Covid crisis and the technological readiness of companies to work from home.
Viktor Mayer-Schönberger, Professor at the Oxford University and Keynote Speaker at the Primetime for Big Data conference in Prague, shares his view on the current challenges and opportunities in the world full of (unused) data.
For marketers, a large window for change has just opened—and the prize is big. Take a look at the new message from Thomas Barta, the keynote speaker of Brand Management 2020 conference in Prague coming up on September 30th.
The biggest conference on brands will be held at the end of September 2020 with the topic “marketing as a super leader“
On September 30, 2020, Blue Events is organising the annual Brand Management conference in the Cubex Centrum Prague with the leadership expert Thomas Barta as the keynote speaker.
The conference Primetime for… Big Data 2019 was received with great interest and was completely sold out. The organizers of Blue Events are therefore moving the 2020 edition to an even larger space. They also invited a renowned keynote speaker, professor Viktor Mayer-Schönberger, co-author of the only book on big data translated into Czech. The conference will take place on March 25, 2020 in Prague's Clarion Congress Hotel.
Conferences will cover diverse fields from Marketing, Sales, Finance, PR, HR, IT or Retail.
Conferences will cover diverse fields from Marketing, Sales, Finance, PR, HR, IT or Retail.
Over three hundred participants from top companies are registered for Communication Summit 2019 that is held in 2 weeks, on 29th May, in DOX +, Prague.
Technology, purchasing and communication. These are the biggest challenges for CFOs today, the attendants of CFO Congress 2019 agreed
More than 200 CFOs met for the eighth time last week at CFO Congress 2019, organized by Blue Events with the support of many partners and with Deloitte as expert guarantor. In the premises of the Czech National Bank, there were talks particularly about the challenges posed to the chiefs of financial departments across business sectors by artificial intelligence, the current lack of quality employees, or Brexit.
8th edition of the meeting of finance directors – CFO Congress, will be held on April 16 in the Czech National Bank in the centre of Prague. The event, which traditionally welcomes about two thousand finance directors and members of top management of large and middle-sized companies, brings news from a finance management and, more importantly, open discussion and sharing of new observations.
Participants of the Communication Summit 2019 (to be held on May 29 in a new space + DOX in Prague) will get a unique opportunity to verify the accuracy of their approaches to marketing and communication. Blue Events invited as the main speaker one of the world's greatest experts to demonstrate how communication works and how to improve its results.
Can brands be nowadays neutral in their opinion? Just very hard. And such attitude will probably bring nothing good for them in the future. Marketers should take their share of responsibility for the mood in society, particularly in the social atmosphere that is strictly polarized, flooded by alternative facts and fake-news. These thoughts were discusses at the fourth annual Brand Management conference attended in CUBEX Centre in Prague by nearly 350 marketers and brand managers.
The Brand Management 2018, the bigest meeting of top managers and marketers in the Czech Republic, has just released the full program. The key note speaker Sean Pillot de Chenecey, the biggest world brands consultant, and 25 Czech experts and the most important advertisers will speak in the brand new Cubex Centre Prague and they will present particular cases to maintain brands’ trustworthy and authenticity in the post-truth era.
Communication Summit 2018 presented brands with purpose and wiped a border between marketing and public relations
Can a triangle "brand – good – business" really work? Or is it just a pose? How to communicate successfully in order to generate profit in addition to social impact? It was the main subject discussed at the Slovanský dům in Prague at the gathering of 400 visitors, both from companies and creative or communication agencies, Communication Summit 2018 at the of May.
The participants of the conference CFO Congress 2018 tasted well-mixed menu consisting of discussion, sharing of practical experiences and information about the economic, legal and technological trends. Already eighth edition of this traditional whole day encounter was celebrated again in the premises of the Czech National Bank and was organized by Blue Events company with the support of number of partners, headed by Deloitte as an expert guarantor.
Top industry meeting of senior communication managers in our market will take place on May 30, 2018 at Slovansky dům in the centre of Prague. Communication Summit represents a new platform bringing together all stakeholders: representatives of clients -both companies and institutions, and communication and marketing agencies. The programme is focused on result-oriented communications – both from financial and social point of view.
The seventh annual meeting of financial directors - CFO Congress will take place on 16th May in the Czech National Bank in Prague. The action, which regularly welcomes nearly two hundred of financial directors and top managers of large and medium-sized companies, brings not only news in the key areas of financial management, but above all the possibility of open debate and sharing of practical knowledge.
The sixth Procurement Forum focused on current issues that procurement managers across a wide range of industry have to deal with. The most important topics were digital transformation, lack of people and, above all, a general definition of the current role of the purchasing department in companies.
Are you also disposed to those apocalyptic scenarios about losing your job due to robotics? The change in the job agenda will certainly come true for the purchasing managers too, and it comes fast. The central topic of the 6th Procurement Forum 2018 conference, held on 28th February 2018 at KC City, Pankrác, Prague, is the Role of Purchasing Managers in Society 4.0. However, the conference will open much more issues than technological ones.
The target of the third year of Brand Management was to uplift the importance of brands as an integral part of the company management and company strategy, projected into products, services, people, environment and communication. Among 14 speakers the biggest star was Rita Clifton, who has not just given the best speech but also moderated a unique debate of three prestigious brands that control their global marketing from the Czech Republic. Successful employer branding was interestingly presented by Pavel Stratil, CEO of Lidl. More than 400 participants of this year's Brand Management actively participated in the panel discussions concentrated mainly on how to elevate the role of brands so as to bear the attributes of clarity, coherency and leadership.
Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).
The 5th edition of the conference Procurement Forum took place on May 24, 2017 in Prague. How to manage procurement effectively was discussed by 140 participants. The discussion panel gained the best score of the program thanks to the openness of its participants who represented different fields of business. The main topics were the change of the external environment (new technologies and integration of new members in the team) and also stereotypes related to the purchase.
CFO Congress 2017: The key is to understand the needs of the company and to help to fulfill its vision
The sixth edition of the expert meeting CFO Congress was held on May 17 in Czech National Bank with historically biggest audience composed of more than 150 financial directors. The main focus was on changing role of finance director in the company in time of uncertainty and big changes, digital transformation, rate volatility and also on solutions for investments and savings. The unique atmosphere of the whole day was encouraged by moderation of Daniel Stach from Czech Television.
Brand Management 2017 conference will focus on strengthening of brands